Creative synthesis, see how foreign masters do synthesis

Sharing the ideas and steps of synthetic creation by foreign masters, from pre-photography materials to post-synthesis production, it is not a tutorial, but you can learn about other people’s experiences through this article, which I believe will be helpful to students with basic knowledge.

From the creative visuals created by Erik Johansson, we can see that early conception and shooting materials are very important. Without these materials, it would be difficult to create a work with such a strong composition.

Most of the synthetic advertisements for e-commerce visual banners were found by myself through 500px and pixabay. The original idea may have been a top-down composition, but due to the limitations of the materials, it ended up being a flat view. Good e-commerce banners first conceive the creative idea and then shoot the material. However, most e-commerce designers do the opposite. They shoot the product first and then create the creative idea. This has too many restrictions.